Rather than building its massive warehouse store, popular American retailer, Costco Wholesale Corp, is entering China through an online flagship store on Tmall Global.
Women’s Wear Daily reports that the company will offer food and healthcare products and its private label Kirkland Signature branded products.
Tmall Global is a branch of Tmall.com that enables overseas companies to sell in China without a business license. Orders can be shipped from outside of China.
Recently, British retailer Topshop entered China through a partnership with Shangpin.com to sell its products on the fashion and luxury website and not through a physical store.
image credit: costco.tmall.hk