Business is booming in Brazil for Alibaba’s AliExpress.
Despite the language barrier, long shipping times, and payment inconveniences, more and more Brazilians have been drawn to AliExpress due to the high cost of many items in Brazil. Even with import duties, which is higher than 60 percent, many products, including clothes and luggage, are cheaper on AliExpress by up to two-thirds, according to China Daily.
“AliExpress is now my favorite overseas shopping website because it offers better prices and more options,” said Amanda Bernardo, who boasts over one million views on her online shopping videos, in which she recently featured items bought from AliExpress.
Bruno Calheiros, an exhibition designer who makes a middle-class income of $2,540 per month, prefers to shop online over going to trendy malls.
“I used to buy clothes, appliances and fitness equipment from Ebay and Amazon, but more so from AliExpress since I tried it. I just love it,” said Calheiros. He added that he has recommended AliExpress to many of his acquaintances.
On last year’s Singles Day sale on November 11th, Brazilian spending on Alibaba’s websites was second only to that of the Russians.
Recent findings from research firm E-Bit revealed that middle-class Brazilians accounted for 62 percent of online shoppers from the country in 2014. Last year, Brazilian online shoppers totaled 51.5 million people, including 10.2 million people who shopped online for the first time. The number of online orders is expected to rise 19 percent to 123 million orders in 2015.
Spending by Brazilian online shoppers rose 24 percent last year to $11.3 billion, and research firm eMarketer predicts that it could reach $26.17 billion in 2018.
In volume, Chinese firms accounted for 55 percent of all Brazilian online shopping for a total of $2.1 billion last year, according to E-Bit.
image credit: aliexpress