Women take up bigger share of China’s sports car market

on June 2 2015 | in Daily Headlines Trending | by | with No Comments

Women are increasingly likely to be owners of luxury sports cars in China, reports the Oriental Daily, citing data from Deutsche Welle.

The female market for Ferrari in China is three times as large as in the US, where just 8% of buyers are women. 40% of Porsche buyers are women, according to the report.

Wolfgang Duerheimer, CEO of Bentley Motors, said women buy luxury cars as a way to mark their personal success and would like to show it off. In this, they are no different from male buyers.

Even though the proportion of women buying sports cars may be on the rise, their marketing is still heavily slanted toward men. Sports cars are “inherently designed” to appeal to men, according to the report.



Read more at Want China Times.

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