The rapid development of Taobao — China’s foremost e-commerce website — over the past few years has fostered 14 “Taobao villages,” areas featuring large numbers of Taobao vendors, with Dongfeng village in Shaji, a town in east China’s Jiangsu province, topping the pack, reports the People’s Daily.
The town has over 2,000 online vendors that saw sales of 800 million yuan (US$132.2 million) in 2012, the paper said.
Since the emergence of the first local Taobao vendor seven years ago, Dongfeng has formed a complete online supply chain, covering materials, design, production, sales and logistics, turning many villagers into millionaires.
Sun Han is the largest online vendor in Dongfeng, running a furniture factory with annual sales hitting 6 million yuan (US$990,000). “For their low prices, my furniture products have fashionable designs, a major reason for their popularity online, especially among urban white-collar workers,” Sun said.
Meanwhile, Shaji is now home to 180 furniture factories, six wooden veneer factories, 14 express delivery firms and one internet service firm offering consulting services to vendors.
Sun Han now heads the e-commerce association of Shaji township, which helps local online vendors conduct personnel training and promote their brands, in addition to conducting group talks with suppliers of logistics, telecom service, and raw materials, in order to obtain lower prices, the paper said.
Read more at Want China Times