Rolls-Royce artisans tour Asia to pull back creative curtain

on April 25 2014 | in Daily Headlines | by | with No Comments

British automaker Rolls-Royce is embarking on a multi-country tour through Asia to woo affluent consumers and present the people behind-the-scenes.

The tour stops in Singapore, Tokyo, Hong Kong and Seoul and will involve a series of invite-only sessions. Since the automaker is coming off of a slew of auto shows, the toned-down atmosphere of the current tour provides a welcome alternative for more discerning consumers.

The roving showroom places an emphasis on getting to know the people behind the creation process of a bespoke Rolls-Royce. In doing so, the brand seems to be trying to create a more familiar connection with consumers in these markets, which have shown promising growth in the past few years.

Displays of the various bespoke options will be available for viewing. Craftsmen and women will be on hand to explain the range of bespoke and how the team goes about producing a car.

Of course, quintessential vehicles such as the Ghost V-Specification, Wraith and Phantom Series II will be on display. Lifestyle accessories such as leather bags, wallets, cufflinks, pens, mouse pads and scale models of Rolls-Royce motor cars are also available.

Read more at Luxury Daily.

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