The Peninsula Hotels is showing brand-wide cohesion with updated Peninsula Academy offers.
The Peninsula Academy is part of the brand’s push to distinguish itself in the luxury realm as a premier arbiter of experiences. As demand for experiential travel escalates and consumers become experts at researching locales, brands are hard-pressed to come up with original, compelling efforts.
Each hotel offers several programs that aim to submerge guests into the art, cuisine, fashion, style and culture of the location and present guests with greater opportunities to connect with the city, country and individual Peninsula hotel.
Peninsula recently rolled out an update to the academy, demonstrating to consumers that this is now an ongoing, central part of the brand.
Also, the new slate of programs and the promise of continual updates may coax dedicated guests into making the academy program part of annual travel plans, essentially creating a student body of cultural experiences.
At the Peninsula Hong Kong, guests can take a class with a famous Hong Kong-based comic artist at Comix Home Base, where they will learn the process of creating comic art and get a chance to create their own illustrated narrative.
Travelers can also go on a gastronomic journey with a sketch artist.
In Shanghai, a sidecar motorbike ride, vase making classes and a sushi master class are available.
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