Melbourne Fashion Festival steps out on China catwalk

on November 7 2013 | in Daily Headlines Trending | by | with No Comments

Designer Collette Dinnigan last week announced the closure of her high-end bridal and evening-gown business. The constant travel to oversee a business with a London boutique, as well as twice-yearly shows in Paris, was one of her reasons for chucking in the towel.

“Most people in luxury or fashion businesses are based in either London, Paris, New York or Milan, so to find someone in Australia who understands the international market, there’s almost zero resource,” Dinnigan told The Australian Financial Review . “Australia: it’s a long way from Europe.”

Australia is indeed a long way from the traditional fashion centres of the world, but in Beijing last week for Mercedes-Benz China Fashion Week’s spring/summer collection, some other leaders in this country’s rag trade were taking steps to build a relationship that could open doors for Australian designers in China, one of the world’s fastest-growing – and much closer – markets.

Of course, business doesn’t always progress as smoothly as expected. Last week’s trip didn’t result in the formal agreement that L’Oreal Melbourne Fashion Festival chairwoman Laura Anderson and chief executive Graeme Lewsey had anticipated signing with their China Fashion Week counterparts to help them develop a stronger consumer focus. It remains on track to be signed at next year’s Melbourne festival, Lewsey said on Monday. “It may well get some greater penetration by it being in March,” he said.

Read more at BRW

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