Hong Kong shopping center Landmark is bringing Parisian flair to its consumers with help from supermodel Ines de la Fressange.
The French model worked with the Landmark to create a festive installation that features a family of figurines on a shopping spree for their loved ones, picking out items from stores within the mall. In addition, the mall has a number of luxury exclusives, which may help spur purchases at home, rather than abroad.
Some of the exclusive items available in the Landmark Atrium are Diane von Furstenberg’s Sutra Large Ready-to-Go embossed croc tote, Gucci’s gown, evening jacket and dress pants and a Jimmy Choo crystal clutch bag.
Landmark Prince boasts unique timepieces by Chopard, Jaeger-LeCoultre and Vacheron Constantin.
In addition to inspiring consumers to shop within Hong Kong, rather than traveling, these exclusives may help get consumers to shop in-store, rather than online.
Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
The “2014 China Luxury Forecast” also found that 36 percent of mainland Chinese and 34 percent of Hong Kong respondents prefer to shop for luxury products online. Additionally, fashion and beauty are rising as preferred categories among Mainland Chinese consumers, which will allow luxury brands to hone their retail presence with greater efficacy.
The Landmark also teamed with the Mandarin Oriental Landmark on a special room package. The One Landmark – Infinity Experience includes a stay in a suite, spa services and fine dining.
Read more at Luxury Daily.