The Luxury Car Brands in China 2014 report was released by the Hurun Research Institute on Nov. 26, comparing eight names: Audi, BMW, Mercedes-Benz, Lexus, Volvo, Land Rover, Cadillac and Infiniti.
One hundred car owners from each of the eight brands were chosen to take part in the survey between February and October in Beijing, Tianjin, Dalian, Shanghai, Hangzhou, Guangzhou, Shenzhen, Xiamen, Kunming and Chengdu.
The result showed that the luxury car owners in China tend to be young and highly educated, and nearly 10% of them had spent more than three years overseas. Mercedes-Benz owners had the highest average assets at 11.3 million yuan (US$1.84 million). BMW had the highest percentage of female owners while Cadillacs had the highest percentage of male owners.
The report suggested that the average age of a luxury car owner in China is 33.5 years and 76% of them were male, with an annual family income 1.05 million yuan (US$170,000) on average.
The individual monthly income was 30,000 yuan (US$4,900) on average and family monthly income was 88,000 yuan (US$14,300) on average. Among them, 30% had monthly income exceeded 100,000 yuan (US$16,300). Their family total assets was 8.8 million yuan (US$1.43 million) on average and 10% of them possessed assets value exceeded 10 million yuan (US$1.63 million) on average.
Read more at Want China Times.