Over a lunch prepared by his personal chef of mussels with lobster jelly, wild salmon with carrot-and-caviar puree and lamb wrapped with Parma ham, Pan Sutong describes the lifestyle he’s packaging for China’s elite, based on fast horses, haute cuisine and fine wine.
It’s taking shape at Fortune Heights, Bloomberg Pursuits will report in its Spring 2014 issue — an ultraexclusive gated community in the city of Tianjin, a 35-minute bullet-train ride from Beijing. Its 64 mansions will have cellars stocked with first-growth Bordeaux, gold-plated shower heads and commanding views of emerald polo grounds, Pan says.
Anchored by the Tianjin Goldin Metropolitan Polo Club, the villas are part of a $5 billion, 89-hectare (220-acre) development that’s expected to include a 117-story office tower that has risen to almost half its planned height, an upscale shopping mall, a Las Vegas–style theater, a convention center and dozens of apartment blocks, four of which are nearly sold out.
Property developers in China have been building pricey villas overlooking golf courses for decades; now, by replacing fairways with the Kentucky bluegrass of polo fields, Pan is introducing the country’s nouveaux riches to a whole new level of turnkey sophistication.
“He has a certain savoir-faire that differentiates him from people who have only money,” says Winfried Engelbrecht-Bresges, chief executive officer of the Hong Kong Jockey Club. “He wants to create an experience that is not only a property but a lifestyle.”
Read more at Bloomberg.