Bentley Expects to Reverse China Slump on New Flying Spur

on March 18 2014 | in Daily Headlines Trending | by | with No Comments

Volkswagen AG (VOW)’s Bentley Motors luxury unit expects to reverse last year’s decline in China deliveries after introducing a variation of its Flying Spur saloon next month.

“We’re sure that we’re able to, let’s say, make an improvement over last year,” Ricky Tay, Bentley China’s managing director, said in an interview in Beijing yesterday. The Flying Spur V8, with the lowest starting price among Bentley’s four-door sedans, “will open up a new avenue to the luxury brand,” he said.

Bentley will open three to four dealerships in China this year, adding to the 36 it currently has, as the company targets more entrepreneurs, Tay said. The carmaker, which will introduce the new Flying Spur at an auto show in Beijing next month, expects to maintain its share of more than 30 percent in China’s ultra-luxury market, he said.

The Flying Spur starts at 3.94 million yuan ($640,000) in China, according to prices compiled by Autohome Inc., an online provider of automobile information in the country.

China is Crewe, England-based Bentley’s second-largest market, trailing only the U.S. The carmaker sells more Flying Spurs and its flagship Mulsanne limousine in the Asian country than anywhere else in the world, according to the company.

Read more at Bloomberg Businessweek.

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