Germany’s Audi will enhance connected-car services in China to meet growing demand for driver-assistance systems and driverless technology in the world’s largest car market.
Volkswagen’s flagship luxury brand said Friday it will jointly develop navigation map data, positioning algorithms and point-of-interest functions with China’s web services provider Baidu.
Chinese internet companies and car makers have been quick to team up to start developing partly self-driving and internet-connected cars, following a path already trodden by US tech giants Google and Apple.
“We are now taking our next big step in China,” Chief Executive Rupert Stadler said at the carmaker’s annual shareholder meeting in Neckarsulm, Germany. “The virtual and real worlds are merging.”
The greater use of electronics and software in vehicles, and the ability of cars to connect to smartphones and other devices, is providing carmakers, suppliers and technology firms with new business opportunities.
Audi and Baidu will sign a contract on their partnership at the May 25-27 international Consumer Electronics Show (CES) in Shanghai.
Ingolstadt-based Audi also said it will develop a China-specific LTE module with Huawei to deliver fast-data transmission for use in China, Japan and Korea.
Read more at South China Morning Post.