In its latest attempt to boost China sales, Apple Inc. opened an official store on Tmall, a major online marketplace run by Chinese e-commerce giant Alibaba Group Holding Ltd.
Tmall, launched in 2008, is a shopping website that hosts more than 70,000 merchants, including global brands like Nike Inc. and Gap Inc. Apple’s new Tmall storefront has a design similar to its own Chinese online store.
An Alibaba spokeswoman confirmed that the Tmall page is indeed Apple’s and that it opened recently, but declined to comment further.
Apple already runs its own online store in China, but its new Tmall store could provide a new channel to reach China’s fast-growing population of online shoppers.
Alibaba’s two shopping sites, Taobao and Tmall, are dominant in China, which some researchers say is close to overtaking the U.S. as the world’s biggest e-commerce market. Shoppers go to Taobao, a gigantic marketplace with seven million merchants and 800 million item listings, to look for low prices and surprises, while Tmall is more like an online department store with trusted brand names.
In another move that could get Chinese consumers in the mood to shop, Apple is gearing up for its Jan. 10 Red Friday promotions, an annual special discount event before Lunar New Year celebrations…
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