Located in downtown Huai Hai Road, neighboring a string of other high-end stores including Tiffany and Gucci, the flagship store, which occupies 730 square-meter, is Zegna’s fifth global concept store.
Inspired by Zegna’s fabrics, the whole interior design is a combination of modernity and perfection created by New York-based architect Peter Marino, whose recent works included Chanel’s first watch boutique in China.
Consumers are able to choose among the full collection of Ermenegildo Zegna, Z Zegna and Zegna Sport in the two-story store.
Zegna has over 75 stores in China since it entered the nation in 1991.
photo credit ermenegildozegna.com