France’s Vivarte Group is expanding its international presence by venturing into the Far East.
Vivarte will bring three brands – Minelli, Andrew and Cosmoparis – to Asia. The first Minelli store is expected to open in January 2015 at the Grand Gateway shopping mall in Shanghai. The first Cosmoparis store will be launched in the first half of 2015.
The plan is to open 200 stores across eight countries in Asia, including China, Taiwan, Hong Kong, and Korea, as well as launch e-commerce in these countries.
Vivarte expects Asia to add $350 million in sales within four years.
The company’s distribution partner is Hong Kong-based GRI Retail Group, a heavyweight in Asia with a portfolio that includes Stuart Weitzman, Nine West, Karen Millen, Joan & David, Steve Madden, as well as its own brand EQIQ. It has 1,200 shoe stores across Asia with sales of more than $1.2 billion, according to Fashionmag.com.
image credit: vivarte