China’s largest online direct sales company, JD.com, has announced that fast fashion brand Uniqlo has opened a flagship store on the e-commerce site.
“UNIQLO’s success is built on attention to every detail,” said Richard Liu, Founder and CEO of JD.com. “From design to manufacture to distribution, their processes ensure that they can continue offering high-quality apparel choices that are consistently fashionable, innovative and desirable. These qualities make UNIQLO an ideal partner for JD.com. With their new flagship store on our site they will be able to satisfy the demands of Chinese shoppers who are seeking a fast, reliable and secure way to shop for authentic UNIQLO items from the comfort of their homes and with the fingertip convenience of their smartphones.”
Uniqlo will become the first international brand using JD’s services to warehouse its products in JD’s warehouses. The brand will rely completely on JD for logistics, which will allow it to take advantage of JD’s same-day and next-day delivery services.
To commemorate the partnership, the online store will feature special Uniqlo t-shirt designes called “Born in China.” Ahead of the official April 17th launch date, JD customers will be able to buy specially discounted Uniqlo products.
On the official launch date, customers will be able to buy Uniqlo items from JD’s main site, the company’s apps, and through Weixin, a Chinese social media platform.
Uniqlo joins other international brands on the e-commerce site, including Samsung, NBA, Gap, Skechers, Lacoste, and Marks & Spencer.
image credit: thinkretail