Heavily influenced by fashion advertising and magazines for over two decades, wealthy Chinese consumers are no longer naïve admirers of just any big logos. They have developed their favorite luxury retailers.
The top 10 luxury fashion brands favored by Chinese:
For Italian, everything Chinese is exotic, and vice versa. The brand is especially popular among Chinese young adults for its brave and cas-cool style.
POLO T-shirts are widely favored by middle class men in China as it feels more comfortable than shirts but great as business attire. With its classic design and quality, POLO is a good choice for office wear.
Vuitton is probably the most recognized luxury brand in China. Not as popular among the fun-loving younger set, Vuitton is beloved by the more mature generation, who admire its royal background, quality and the trademark design.
Gucci is the ultra luxury brand for the younger generation who is attracted to its dynamic, stylish designs ensconed by a high-end image.
Dior is adored by frequent party participants. Why? A woman in Dior always stands out in a room.
Prada may be understated among all the luxury designs, but it’s practical. This appeals to the practical Chinese women looking for understated luxury.
8. CALVIN KLEIN
Very New York, very sophisticated, Calvin Klein has been preferred by China’s urban men and women for a long time.
When life is getting a little bit dull, how about some dazzle? Time to turn to Versace, whose designs assure you have pizazz.
When it comes to fur, Chinese women look to Fendi.
photo credit: d&g, louis vuitton, ck, chanel