Digital Luxury Group recently unveiled The World Luxury Index China 2013: The Most Sought-After Luxury Brands. The market intelligence agency tracked over 680 million searches on more than 400 luxury brands. Search results were compiled from Google and Chinese search engine giant Baidu.
Regarding the shift of rankings among brands, General Manager China at Digital Luxury Group Pablo Mauron comments, “Many brands expected that an increase in Chinese sophistication would reduce the cultural gap with their overseas consumers. In some cases, it actually contributed to the development of unique local preferences, independent from Western tastes, thus challenging luxury brands in terms of product offering but also opening up the way for new opportunities to grow in the Chinese market.”
The Index is divided into six categories by industry. Cars is the most searched category at 53.5% of total searches. Beauty came in second with 22.7%, while fashion is at 14.9%, jewelry at 6%, hotels at 1.8%, and watches at 1.1%. Below are the top 3 brands for each category:
2. Louis Vuitton
1. Chow Tai Fook
Here is the entire list of the 50 most searched-for brands in China are:
photo credit: pamela graham