With 600 stores in Asia, Swarovski is now looking for more designers from the region. To attract the cream of the crop, the label’s private exhibition – featuring collaborations with Mary Katrantzou, Tord Boontje, Philip Treacy and Yoko Ono – is working its way across the continent. “The Asian design literati is a growing community that has inspiration and cutting-edge designs that are driving trends, and we hope to build long-lasting partnerships as we have done in the Western hemisphere,” said Nadja Swarovski, head of communications and design services for Swarovski’s crystal business.
Hong Kong-based jewelry designer Jessica Fong is one of Swarovski’s newest partners. She created six nature-inspired jewelry pieces for the brand and will hopefully attract interest from more designers in China.
The tour recently stopped in Beijing and Hong Kong. It features elegant gowns by Erdem, Mary Katrantzou, and Marios Schwab, as well as decorative pieces by Fredrikson Stallard and a lighting fixture by Boontje. A portion of the Atelier Swarovski spring/summer collection joins a collection by Justin Guinta in honor of Diana Vreeland and pieces by Nicholas Kirkwood and Stefano Poletti.
A Swarovski spokesperson said the brands Runway Rocks exhibit, which features specially designed catwalk jewelry pieces, may come to Shanghai next year.