Stunning All-Chinese Cast in Lane Crawford’s Fall Campaign

on August 9 2011 | in Fashion Retail | by | with 1 Comment


Lane Crawford, a leading retailer in Hong Kong and Beijing, unveiled its gorgeous Mert Alas and Marcus Piggott-photographed fall ad campaign that features all top Chinese models. The ad campaign tips its hat to Asian power.

The luxury retailer sends a strong signal to the arrival of China in the international fashion space by bringing together five of China’s top models – Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei and Xiao Wen Ju – and pairing them with designs from top international fashion brands such as Alexander McQueen, Dries Van Noten, Balenciaga, and Lanvin.

“The campaign combines a stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot,” according to the retailer.

A fashion foward retailer, Lane Crawford arrived in Beijing in 2007 and has become a place to see and be seen in Beijing.

Early this year, the retailer announced plans to open three new stores in China by 2014. A huge 150,000 square foot flagship store in Shanghai is planned for summer 2012. Another Beijing store and a store in fast rising Chengdu are also in the works.

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One Response to Stunning All-Chinese Cast in Lane Crawford’s Fall Campaign

  1. michael weber says:

    nice faces, but thats all … flat chest and no butts. all what now in the west is not a favourite look.

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