Shanghai Tang Chose Historical Location for Shanghai Flagship

on September 3 2013 | in Fashion Retail | by | with No Comments

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Art Deco meets modern luxury sophistication. Shanghai Tang launched the the brand’s largest flagship store in the world, covering 10,000-square feet, with an extensive event the night of August 29th, bringing in influential celebrities and KOL’s alike.

With the aesthetic of a Chinese heritage brand, it is only appropriate that Shanghai Tang chose a historical location for its flagship.  At the intersection of the store rests Maoming Lu, originally called Rue Cardinal Mercier in the French Concession where all the Shanghainese tailors resided during the 1930’s.  The three-floor store is housed in the old Cathay theater, which opened on New Years 1932 and designed by Czech architect C.H. Gonda.  The store is lined with a touch of nostalgic, with Shanghai Tang’s well-known jewel tone accents.

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A number of Chinese celebrities attended the event, including illustrious actor Huang Xiaoming and model Hu Bing.

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In addition to a reception inside the store, there was a fashion show of the brand’s F/W 2013 Collection.  Shanghai Tang’s iconic mandarin collar, was evident on an assortment of both men and women jackets in the show.  Most certainly, our favorite piece was an bright orange dress and coat set.  While not be overtly “oriental”, it still retained quite a bit of the old Shanghai flair through it’s simple collar and swing shape.  Interestingly, the trimming on the coat is Chinese raccoon. More appropriate for Fall, there were a couple of fantastic ensembles comprised of mixed metallic, abstract floral prints.

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Shanghai Tang is always consistent in their delivery, bringing Shanghai nostalgia in the form of modern silhouettes.

photo credit: shanghai tang, lena landegger

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