Sandro Paris to Open 10 Stores in China

on April 7 2015 | in Retail Store Openings | by | with No Comments

Sandro (Paris) is bringing more of its Parisian chic to China.

With 15 stores in China, one of its fastest-growing markets, the brand will add 10 more stores this year according to Women’s Wear Daily.

The company opened two stores last month and will open a large flagship store in Hong Kong’s Causeway Bay district later this year.

Sandro offers trendy designs at affordable prices — all delivered through a luxury-like customer experience.

french fashion company
With most of its stores in Europe, the company has ambitions to become “a global leader in the affordable luxury segment,” according to its founder Evelyne Chétrite.

The ready-to-wear brand’s international expansion pursuits got a boost from an investment from American private equity firm KKR in 2013. KKR acquired a 65 percent stake in SMCP Group, the owner of the brand.


image credit: sandro

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