Pull & Bear’s New Shanghai Store Exudes California Cool

on April 21 2015 | in Retail Store Openings | by | with No Comments

china retail

Fashion brand Pull&Bear opened its fourth Shanghai store last week. The store showcases a new image for the brand, one with a California vibe.

Located on the popular shopping street, East Nanjing Road, the 700 square meter space store is spread over two floors with interiors of concrete and pinewood. Rather than using traditional display windows, the store’s facade features visual projections that invite shoppers to come into the shop and discover. One floor is devoted entirely to womenswear while the upper level houses menswear.

China is the brands third largest market in terms of store count, behind Spain and Russia. Pull&Bear has 63 point of sales throughout China’s major cities, according to Inside Retail Asia.

Pull&Bear was founded in 1991 with an international focus and the intention to sell clothes to independent-minded young people committed to their environment who live in the community and interact together. Their target demographic is young people who choose to dress casually, rejecting stereotypes and wanting to feel comfortable in their clothes. Pull&Bear brings together international trends, mixed with influences from street and club fashion and reinterpreting the style to create comfortable, easy-to-wear clothes at great prices.

The brand is part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world’s largest fashion groups. Pull&Bear has a network of more than 800 stores in 65 different countries.

image credit: pull&bear

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