Along with New York, London, Milan and Paris, it seems Beijing is becoming the next big fashion spot.
Luxury brands have increasingly turned their attention to China, so it comes as no surprise that Italian fashion powerhouse Prada will stage a fashion show of its spring collection in Beijing on January 22. The runway show will also feature new pieces specifically created for the show.
WWD reports that Prada’s sales jumped 51% in China this past year, and is rumored to be considering a listing on the Hong Kong Stock exchange.
Prada is the latest in a growing list of luxury brands trying to woo the Chinese.
Recently, Phillip Lim hosted a fashion show of cheongsam-inspired dresses on Beijing’s Forbidden City wall, Tod’s threw a party for the brand in Beijing, Ermeneglido Zegna celebrated its centennial with a fashion show in Shanghai in July, Ferregamo had a show in Hong Kong in June, and Chanel, Fendi, and Christian Dior have all staged fashion shows in China in the past few years.
Just this month, Diane Von Furstenberg announced an upcoming exhibit of her career retrospective, Journey of a Dress, in Beijing. To top it of, Anna Wintour, who recently toured China, indicated she wants to bring the Vogue Fashion Fund to China.
photo credit: prada