Prada continues to open stores despite slipping productivity.
Prada has opened its fifth store in Shanghai at “L’Avenue” mall in the city’s Changning district.
Designed by Italian architect Roberto Baciocchi, the 1,000 square-meters store features Prada’s men and women’s leather goods, accessories, footwear and ready-to-wear collections.
The façade of the store is striking, showcasing a metallic curved surface of tightly-packed, crystal-faceted louvers through which the interior of both floors of the store can be seen. The ground floor is dedicated to the women’s collections, and the basement level to the men’s with an elegant black Marquina marble staircase connecting the two levels. The gallery displays women’s leather goods, and the tone is set by the signature features of Prada’s worldwide identity: black and white marble floor, green-fabric clad walls and polished steel display units with Marquina marble drawers.
The new Shanghai store follows recent store openings in Beijing and Xian. In May, Prada rolled out its fourth store in Beijing in the In88 mall and launched its second store in Xian at the Modern Capital Printemps mall.
Prada’s sales and earnings in the first quarter have come under pressure due to weaker spending by Chinese tourists and rising costs from store expansions.
image credit: simon q