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Portrait of China’s Online Shopping Phenomenon

on March 6 2013 | in Digital Retail Trends | by | with No Comments

ecommerce

China’s busiest shopping mall is not one found on a trendy metropolitan street. In fact, it has no square-footage at all because it is the Internet.

In 2012, China’s online retail sales increased by 55 percent to $194 billion. Many industry researchers predict the Chinese e-commerce market value will surpass that of the US in 2013 to become the world’s largest at $265 billion, up another 37 percent.

An estimated 242 million Chinese consumers shop online, of which, 48% are women and 52% are men. While this is an astonishing figure, it is less than 20 percent of China’s total population, which means the market still has plenty of room to expand.

China’s e-commerce giant, Alibaba Group, created an informative infographic on this phenomenal market.





photo credit: technologynewschina

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