Top international brands are eager to establish a foothold in China’s luxury children’s wear market.
French children’s clothing brand Petit Bateau is the latest to enter the Mainland China market. Its first three stores, which are expected to open in 2015, will be located in Beijing, Shanghai, and Qingdao.
China’s children’s wear market is promising not only for its size – around 16.4 million children were born in China in 2013. Although those under the age of 15 make up only about 17.4% of the population, the total numbers are still staggering: 226.2 million.
The market is also promising because Chinese families are very willing to spend on kid’s items. Urban families devote nearly 30% of their spending to items for their children, according to China’s National Bureau of Statistics. With rising Chinese income, and a family structure consisting of four grandparents, two parents, and one child, this percentage is not so surprising.
The luxury children’s wear market in China is getting crowded. Gucci, Burberry, Dior and Armani have all launched in the country. Other retailers such as Zara, H&M, and Adidas have moved into children’s wear as well.
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