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Michael Kors Opens Beijing Store, Plans Further China Expansion

on April 17 2012 | in Retail | by | with No Comments

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A Michael Kors store has finally arrived in Beijing. The Beijing store is the brand’s fifth store in China, and its largest.

The 2,400-square-foot store, which opened earlier this month, is located in the Shin Kong Place shopping mall. The store carries accessories and ready to wear from both the Michael Kors line and the Michael Michael Kors collection, a more accessible line.

“This city has such a fabulous energy. It has rapidly developed into a mecca for modern, cosmopolitan, global style, which makes it a perfect match for my design sensibility,” the designer said. He describes his design aesthetic as “pragmatic indulgence.” His clothes are luxurious, but classic and flattering.

The company expects to open a slew of stores in the greater China region, including 15 stores in the mainland.

“We intend to open 15 stores in Greater China this year. Over the next three to five years, we will have 100 stores open in this market,” said Michael Kors Holdings chairman John Idol. “We think we’re perfectly positioned to be one of the largest luxury-goods companies in China,” said Idol.

Michael Kors stores will be located in metropolitan centers like Beijing and Shanghai, and in smaller cities such as Chengdu, Shenyang and Nanjing.

[wwd]

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