Michael Kors Debuts New Store Concept at First China Flagship

on March 4 2014 | in Fashion Retail Store Openings | by | with No Comments

Michael Kors Jing An store Shanghai

American luxury brand Michael Kors will open its first China flagship in Shanghai.

The nearly 6,000 sq ft store at Jing An Kerry Centre has a two-story facade inspired by Michael Kors’ signature use of metallics and texture.

Michael Kors, Jing An, Shanghai, KPF design

The interior includes a 30-foot-high mirrored wall etched with the MK jacquard pattern, a framed giant video screen, polished stainless steel fixtures and zebra-skin accents.

The flagship offers two firsts for the brand – a dedicated men’s accessory presentation and a women’s shoe salon. The store will carry handbags, watches, jewelry and eyewear.

The second floor is for the more luxury Michael Kors shopper and includes two side-by-side women’s ready-to-wear shops, one for Michael Kors Collection and the other for Michael Michael Kors.

“I’m thrilled to be opening a flagship in Shanghai. It’s an incredible store for an incredible city. We wanted to design something that is sophisticated, glamorous, and modern a fabulous shopping environment for the stylish, fashion-forward Chinese customer,” said Michael Kors.

Over the next five to seven years, the brand plans to have 100 stores in the region.



image credit: kohn pedersen fox

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