Michael Kors Debuts New Store Concept at First China Flagship

on March 4 2014 | in Fashion Retail Store Openings | by | with No Comments

American luxury brand Michael Kors will open its first China flagship in Shanghai.

The nearly 6,000 sq ft store at Jing An Kerry Centre has a two-story facade inspired by Michael Kors’ signature use of metallics and texture.

Michael Kors, Jing An, Shanghai, KPF design

The interior includes a 30-foot-high mirrored wall etched with the MK jacquard pattern, a framed giant video screen, polished stainless steel fixtures and zebra-skin accents.

The flagship offers two firsts for the brand – a dedicated men’s accessory presentation and a women’s shoe salon. The store will carry handbags, watches, jewelry and eyewear.

The second floor is for the more luxury Michael Kors shopper and includes two side-by-side women’s ready-to-wear shops, one for Michael Kors Collection and the other for Michael Michael Kors.

“I’m thrilled to be opening a flagship in Shanghai. It’s an incredible store for an incredible city. We wanted to design something that is sophisticated, glamorous, and modern a fabulous shopping environment for the stylish, fashion-forward Chinese customer,” said Michael Kors.

Over the next five to seven years, the brand plans to have 100 stores in the region.

image credit: kohn pedersen fox

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