Italian luxury fashion house Max Mara has opened its biggest store in Asia with the grand opening of its Avenue De Luxe flagship store in Beijing.
Covering four floors, the 800 square-meter store was designed by Duccio Grassi Architects, and is “characterized by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing,” according to the company.
To showcase the company’s heritage, the opening ceremony featured an exhibit designed by Migliore+Servetto Architects to journey into the history of the Max Mara brand, which included unreleased archive materials and technological innovations.
The company has plenty to celebrate, as it also recently inked a deal with American Hustle actress Amy Adams to be the face of the brand for its fall campaign, replacing actress Jennifer Garner.
Max Mara currently has over 238 stores in nearly 40 Chinese cities in the mainland and has 36 stores in Hong Kong.
image credit: max mara facebook