Luxury Silk Brand Kumi Kookoon Opens in China

on July 6 2012 | in Retail | by | with No Comments

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After seeing growing demand from Chinese travelers for its bedding and loungewear products, Kumi Kookoon has decided it’s time to enter China.

“We embroidered something for Hu Jintao, like the president, and he liked it so much that he asked for another set,” said Jennifer Chang, the brand’s founder. “A lot of business people give our bedding out as gifts to politicians during the holidays.”

The brand opened its first mainland store – in Dailan – in May. The 1,500-square-foot store not only features Kumi Kookoon’s staples (hand-sewn by Chinese women), but also high-end imports from Italy, France, and the United states, like handmade laces, pillows, and candles. Retail prices range from about $40 to $3,000 for bedding and $115 to $600 for loungewear.

“[The] Chinese have been really receptive to our products even though they are made in China. They have not seen this type of quality before and they cannot find it on the market,” Chang said.

Chang founded Kumi Kookoon in Los Angeles in 2003.  Chinese luxury brands like Shang Xia and Zara are also beginning to open retail stores in their home country.

[wwd]
photo credit: kumi kookoon

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