Langham’s New Chinese Luxury Brand, 88 Xintiandi

on September 13 2011 | in Retail Travel | by | with 1 Comment

Langham Hospitality Group has entered a joint venture with Shui On Land to launch a new luxury brand call 88 Xintiandi.

The British group has taken over the management of 88 Xintiandi, a luxury executive serviced apartment aimed at luxury travelers seeking Asian sophistication and an intimate club-like atmosphere, located in the heart of Shanghai this month.

The move is the first step that will see the 88 Xintiandi brand concept of Asian elegance roll out across China. The range of luxury properties could include serviced apartments, branded residences, and boutique luxury hotels.

Intimate and stylish, 88 Xintiandi, Shanghai combines the best of traditional Shanghai and modern style. Nestled in Shanghai’s vibrant and lively hub of history and exclusivity — Xintiandi — and surrounded by specialty shops, international restaurants and historic sites, this premium property blends the classic with the contemporary.

Comprising of 53 spacious guestrooms and suites, 88 Xintiandi is designed with subtle styling, understated luxury and focus on simple pleasures. 88 Xintiandi has the refined comfort of a private residence.

The property features a full-service Club Lounge and state-of-the-art gym. Guests also can take advantage of the fine restaurants and spa and fitness facilities at the nearby The Langham Xintiandi.

Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: “The concept of 88 Xintiandi caters to a space that few can capitalize upon – a China-born luxury product with international management expertise. The intimacy of this elegant oriental brand is perfectly suited for different luxury accommodation products depending on the needs of each location.”

photo credit: 88 xintiandi

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One Response to Langham’s New Chinese Luxury Brand, 88 Xintiandi

  1. hysan says:

    British group? Why would you describe a group headquartered in Hong Kong, and owned by the father of the company, Shui On, whose so-called partnership you describe here, as a British Group. It’s about as British as Shenzhen.

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