Kotur Picks China For First Store

on February 1 2013 | in Retail Store Openings | by | with No Comments

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Kotur, a handbag line created by New York’s Fiona Kotur Marin, is perhaps best known stateside for its collaboration with J. Crew for a holiday collection in 2011.

Now the brand – currently a wholesaler and online retailer — is looking to open its first store, and it may be calling China home.

The designer said her company and a potential retail partner are in “active talks,” but they have not yet signed any agreements. She is also in conversations with two other distributors to get her handbags and minaudières into Chinese stores.

The theme of the brand’s spring collection is a garden tour. It includes a variation of Kotur’s Espey minaudière, featuring a gold frame, a bold floral design, and a $1,134 pricetag. Another collection highlight is the Aqua Globe, a clutch designed with a colorless clear case infused with hot pink liquid. It retails for around $463.

“I don’t think we would’ve been ready until now. I don’t think the bags would have been understood until now or the whole branding message would’ve been understood until now,” she explained.

American celebrities like Hayden Panettiere and British stars, such as Kate Beckinsale, have sported Kotur bags before. Recently, popular Chinese actress took Kotur’s Morley minaudière to the premiere of “The Hobbit” in New Zealand.

Kotur bags are produced mainly in southern China and the brand has no plans to change this. In the coming months, Kotur plans to unleash a new digital marketing streategy, featuring the use of Weibo. The brand is also introducing a range of scarves and jewelry this season, designed in part by Fiona Kotur Marin’s mother, Sheila Camera Kotur. A new five-bag collection, again for J. Crew, will also hit stores soon.


[wwd]
photo credit: kotur

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