Karen Millen Plans Major Expansion into China

on October 11 2011 | in Fashion Retail | by | with No Comments

karenmillencampaign4

After buying back the rights to use its name in China from a Chinese investor, UK fashion label Karen Millen plans a major expansion into China.

The first stores will be in Beijing and Shanghai, but the company is planning 65 shops over the next five years.

“The first stores in Beijing and Shanghai will be company owned. We will then look at a blended model by opening stores in tier-two cities with a partner in a franchise model,” said Shaf Dewani, Karen Millen’s managing director of Australasia.

Karen Millen considers itself a “bridge” brand — a mix of high street and luxury. Its competitors include Michael Kors, DKNY and Reiss.

Karen Millen generates more money from its overseas business than its UK business and has 314 shops in 40 countries.

[independent]
photo: karen millen fall 2011 campaign

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