Authentic Brands Group, who bought the rights to Juicy Couture last year, has inked a long term deal with ImagineX Group to accelerate growth of the contemporary lifestyle fashion brand in China.
The partnership is expected to add more Juicy Couture stores in China and other parts of Asia as well as add new product lines.
ImagineX, part of The Lane Crawford Joyce Group, first acquired the management and distribution rights of Juicy Couture for Greater China and South East Asia in 2006. As one of the first contemporary brands to market in China, Juicy’s Couture’s Greater China business has consistently delivered high double-digit growth year on year and has continued to report robust growth over the past year despite the market slowdown. The brand is recognized for its LA vibe.
Juicy Couture is now remaking itself as lifestyle brand as it works hard to expand globally.
Jamie Salter, Chief Executive Officer and Chairman of Authentic Brands Group, commented, “We are extremely excited to partner with ImagineX Group to develop Juicy Couture into a true global lifestyle.
“The next phase of growth will focus on brand extensions to create a complete lifestyle brand, and an integrated distribution network beyond shopping malls. Building on the success of Juicy Couture’s Black Label Collection in Asia, a new footwear collection produced by Steve Madden will launch in 2015. Intimates and Juicy Couture Girls Collections will also be added, with freestanding stores planned in the upcoming years. A major push in e-commerce, with both omni-channel and wholesale online accounts, will significantly extend the brand’s reach across the region,” Juicy Couture said in a company release.
image credit: juicy couture