Italian Luxury Brand Pineider Opens Shanghai Flagship

on April 20 2012 | in Retail | by | with No Comments

Pineider, Shanghai

Italian luxury brand, Pineider, is expanding its international reach deeper into Asia with its first flagship store in Shanghai.

The company produces high-end leather goods, hand-crafted papers and luxury accessories. Francesco Pineider opened his first shop in Florence in 1774, and for more than two hundred years Pineider is the answer for people who love style, beauty and the refined culture of writing.

“We are very proud of the opening of Pineider’s very first flagship store in China, which represents a milestone in our expansion efforts. Following our success in South Korea and in Japan, we are now looking forward to entering the Chinese market. The new Pineider’s store in Shanghai will give Chinese consumers direct access to Pineider’s high-end products which are the result of two centuries of Italian craftsmanship and history. We vow to do our best to maintain the very high level of exclusive craftsmanship, which has always been the traditional Pineider philosophy” said Mr. Alberto Bollini, Pineider’s CEO.

Pineider’s Shanghai store is located inside the Yifeng Galleria, a luxurious century-old building in the prestigious Waitan Yuan area that includes The Peninsula Hotel, Bund 33, Rock Bund, and Haungpu Park.

The Shanghai store is designed with elegant and stylish black and white furniture similar to Pineider’s stores in Italy. The store’s layout highlights different categories such as the assorted hand-made Pineider leather goods for business, and travel and leisure, as well as fine writing instruments, exclusive Pineider papers, and personalized stationery and accessories.

photo credit: pineider

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