Luxury menswear e-tailer Mr Porter will open its online marketplace to shoppers in Hong Kong to take advantage of China’s e-commerce boom.
As the menswear branch of Net-a-Porter, Mr. Porter will offer to Hong Kong e-commerce shoppers its luxury products from over 170 brands, including Gucci, Givenchy, Burberry, Lanvin, Alexander McQueen, and more, according to Inside Retail Asia.
With Chinese consumers spending 1.8 trillion yuan on online products in 2013, the market is ripe for Mr Porter’s entry into Hong Kong.
In an interview with Business of Fashion, Mr Porter fashion director Toby Bateman revealed that Hong Kong is one of the company’s key markets and laid out what sets Mr Porter apart from other luxury e-tailers: “It is about style, not necessarily fashion, and it is looking good and it is contemporary. Helping men become more stylish — and hopefully them enjoying the results of that and feeling better about themselves as a result — is what we are trying to achieve.”
This strategy should pay off as Chinese luxury consumers are becoming more sophisticated about style and are embracing social media and online media for fashion and brand education. The launch of Mr Porter in Hong Kong is part of Net-a-Porter’s larger expansion strategy that recently included the company’s first foray into sportswear with the launch of Net-a-Sporter.
image credit: mr porter