H&M’s COS Expands East with Hong Kong and Beijing Stores

on July 17 2012 | in Retail Store Openings | by | with No Comments

COS-Store-HK_062a

Making its first foray into Asia, Hennes & Mauritz AB’s upscale brand COS opened a 6,000-square-foot store in Hong Kong late June. COS is  joining other international retailers such as Coach and The Gap in the prime Central area.

COS Store HK_02

Next up, Beijing. Plans are underway for a 4,300 square-foot store at the Parkview Green, a mall and hotel in Beijing’s central business district. The store will carry the entire COS collections

COS, which is short for Collection of Style, is a unisex brand with a design aesthetic that is modern, clean, and classic. The brand philosophy favors style over fashion trends.

[wwd]
photo credit: cos

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