Making its first foray into Asia, Hennes & Mauritz AB’s upscale brand COS opened a 6,000-square-foot store in Hong Kong late June. COS is joining other international retailers such as Coach and The Gap in the prime Central area.
Next up, Beijing. Plans are underway for a 4,300 square-foot store at the Parkview Green, a mall and hotel in Beijing’s central business district. The store will carry the entire COS collections
COS, which is short for Collection of Style, is a unisex brand with a design aesthetic that is modern, clean, and classic. The brand philosophy favors style over fashion trends.
photo credit: cos