Retail has been forever changed by e-commerce and a more connected consumer. In a nod to a growing trend that merges online and offline channels, Hong Kong’s IFC shopping mall is going online, the first time for a Hong Kong mall operator.
IFC Mall will launch an e-commerce website that allows shoppers to access products offered by its luxury brand tenants.
“The internet is changing the way in which people live, and we now have to run a business in ways that we never imagined before,” said a source. “It will not create direct competition with tenants, but help to reach out to more potential customers.”
As more and more affluent shoppers are shopping online, the new venture is a win-win, because it provides convenience for the shopper while extending the reach of its tenants. The website would allow customers to shop at any time and with a few clicks of the mouse, they can make a purchase and the goods will be delivered to their homes.
It is also a smart marketing move — not only does it offer a fuller customer experience, IFC now can gather a trove of customer insights and unearth trends and new opportunities.
Furthermore, IFC hopes the website would attract more affluent customers from mainland China, where more consumers are shopping online, reports South China Morning Post.
China’s mobile e-commerce market is expected to grow 35 percent to 130 billion yuan (US$21.4 billion) this year from last year, according to estimates from The China e-Business Research Centre.
image credit: little koshka