Giorgio Armani is planning a major event to celebrate his decade plus mark in China on May 28 in Beijing. Armani opened his first signature boutique in Beijing in 1998.
Details of the event remain hush hush. It is well known that the designer often gets his inspiration from the East.
Armani’s Greater China business comprises of 13 Giorgio Armani boutiques, 51 Emporio Armani stores, 62 Armani Collezioni stores, 31 AJ Armani Jeans stores, seven Armani Junior stores, 33 A|X Armani Exchange stores and six Armani Casa stores in 43 cities.
It is “impossible to exaggerate the importance of China for us, as for everyone, and e-commerce is about reaching out to that,” said John Hooks, deputy chairman of the Armani Group. China, which accounts for 10 percent of Armani’s $2 billion global sales, could easily increase to 20 percent according to Hooks. China sales which soared by 32% in 2009 is expected to be even stronger in 2010 when the firm releases its results in July.
The company is looking to reach “the younger, computer-savvy, affluent consumer, and the new breed of mobile Chinese.”