Danish royal brand Georg Jensen set its world’s largest flagship store in Shanghai on June 28.
Local consumers favoring Scandinavian designs can choose items from various categories, including jewelry, living, cutlery and silverware; each represents a Danish sense of luxury lifestyle.
At the opening ceremony, GJ’s CEO Ulrik Garde Due said the Company aims to open 15 concept stores in China in the next three years to “show Chinese consumers the high quality of Scandinavian lifestyle.”
This is GJ’s second store after the Company entered China in March 2010, when it opened the first store in Shanghai’s Peninsula Hotel.
With the growing popularity of LOHAS – lifestyles of health and sustainability – among educated Chinese young adults, Northern European’s trademark simple designs are gradually gaining Chinese fans. A typical example is IKEA’s growth in China. Ian Duffy, head of IKEA China, told local media that the company is planning to expand to China’s lower tier cities in the next few years.