Italian handbag maker Furla sees an opportunity to boost its brand exposure in China through travel retailing.
The company has made further investment in airport boutiques with the latest store opening at Shenzhen Domestic Airport this past November.
“Asia is a particularly important market for us – we recently opened a new location at Changi T2 with LS Travel Retail – and within the region China is most definitely a shining light. This new outlet at Shenzhen is a great location for Furla to increase its exposure in the correct way for the brand. We are placed alongside some really top quality fashion brands; LS Travel Retail has once again put together a stunning fashion offer for travelers,” said Furla Global Travel Retail director Gerry Munday.
Asia is an important market for Furla, representing 40% of company’s total business in 2012 and 15% of its travel retail business. Furla’s sales in 2012 were €212m, up 18 percent from 2011. Meanwhile, its travel-retail business soared by 93%.
The company sees a huge opportunity for cheaper premium fashion brands given strong demand for accessible fashion in China as household incomes are expected to climb in the coming years.
image credit: thinkretail