Diane von Furstenburg Looks to Wow China

on December 21 2010 | in Events Fashion Retail Store Openings | by | with No Comments

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Fashion designer Diane von Furstenberg has keen instincts and the savvy to reinvent herself as a designer, and over the years, she has become one of the most influential people in American fashion.

Now, DVF  has her sights set on China.

Not wanting to miss the China opportunity, her ambitious plan to get her name out and wow the Chinese includes an upcoming exhibit of her career retrospective, Journey of a Dress, in Beijing from April 2 to May 14 that will be held in a renovated factory in the 798 District. To give the show a local flavor, she’s arranged for some of China’s leading artists to create their own portraits of her. Pulling out all the stops, she planning private parties, a dazzling evening gala, and of course, lots of celebrities.

She’s also having her 1998 autobiography, Diane: A Signature Life, translated into Chinese by good friend Hong Huang, known as “China’s Oprah.”

Meanwhile, DVF opened the first of two new DVF boutiques in China this past November. The Beijing store, located in the Shin Kong Place Mall, is the thirty-seventh free-standing boutique for DVF, and offers a full range of products, including ready-to-wear, accessories, shoes, handbags, eyewear, books and small leather goods.

This past spring DVF told the New York Times, she believes soon China will be buying our products, instead of us buying theirs: “‘Oh, the Chinese buy everything.’ I mean, this China thing — I think it’s going to happen, like, tomorrow morning,” she said.

[nytimes]
photo credit: dvf

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