Custom-Made Fashion Regains Popularity in China

on August 19 2010 | in Fashion Retail Trends | by | with No Comments

While ready-to-wear fashion is dominating the Chinese market, custom-made fashion is gradually catching the nation’s upper class customers.

Shanghai is a typical example. In July, Ermenegildo Zegna, the Milan-based luxury fashion house opened its fifth store in the city, offering not only the full Zegna ready-to-wear collection, but the privileged custom-made service for VIP clients.

Earlier in March, Stefano Ricci SpA, the Florence-based men’s boutique opened its first China flagship store in Shanghai and provides custom-made tailored luxury clothing service, fabrics, as well as all the ready-to-wear pieces designed by Ricci himself.

If you want to go mid-range, try the local boutiques such as mid-class women targeted La Vie, owned by the designer Ji Cheng. The designer is famous for making shirts and party/bridal dresses. “Custom-made is an emerging trend among the mid-class because it meets their psychological needs of seeking exclusivity, ” Ji said.

For the businessmen who want to make a fashion statement at a business party, their options include Gimiwear and After Nine, both of whom have good reputation for making suits from high-end import fabrics such as Valentino, Cerruti 1881 and Marzoni.

photo credit:  stefano ricci

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