Comme Des Garçons Brings Multi-Label Concept Shops to Beijing

on November 16 2010 | in Fashion Retail Store Openings | by | with No Comments

Rei Kawakubo, head of fashion label Comme des Garçons, is taking the next generation of her multi-brand concept to Asia.

On December 29th, she will open I.T. Beijing Market, a 19,000 square foot multi-brand emporium in Beijing that will carry an eclectic assortment of brands.

Similar to its multi-brand flagship Dover Street Market in London, the four-story space will stock various Comme des Garçons lines with other labels.

Operated by I.T. Group, Comme’s franchise partner for China, WWD reports “the product mix is roughly half Comme des Garçons along with labels found in Dover Street Market — like Azzedine Alaïa and Yves Saint Laurent — and those in I.T.’s stable, such as Ann Demeulemeester and A Bathing Ape.”

In 2004, Kawakubo broke the retail mold when she opened Dover Street Market.  She described the concept as “a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.”

CDG’s bold retail expansion in Asia will continue with the opening of Ginza Komatsu Market, a 32,000 square foot store, in Tokyo next year.

photo credit: dover street market

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