Singles Day shoppers in China are spending more than ever before. After only 60 minutes, Alibaba’s Tmall and Taobao had already tallied sales of $2 billion (RMB 12.3 billion).
Last year, Alibaba brought in $5.8 billion in 24 hours, and just over 1 billion in the first hour of discounts.
Chinese and international media descended on Alibaba’s headquarters in Hangzhou to watch the traffic and sales figures roll in at the company’s data center war room. Even before the discounts began, the company saw huge increases in traffic as shoppers queued up their carts in preparation for the 12:00 a.m. start of shopping.
Alibaba CEO Daniel Zhang has attributed the greater traffic to more consumers using mobile devices to browse and shop, according to Tech In Asia.
China’s other e-commerce sites, such as JD.com and Amazon China, also offered discounts for the holiday, but sales figures are unavailable. Amazon has stepped up its Singles Day offerings this year by offering international shipping, which will allow Chinese customers to buy goods off Amazon’s US, German, French, Spanish, and Italian stores and have the items shipped directly to China.
image source: tmall.com