China’s Leading Online Retailers

on October 10 2012 | in Digital Fashion List of Lists Retail | by | with No Comments

China will not only be the world’s largest luxury market by 2015, it will also be the world’s largest online retail market according to The Boston Consulting Group. Projections show that online sales will hit $350 billion. So, who are the big players in this promising online market? Here are some of the top Chinese e-tailers to emerge:


Founded: 2010
Featuring: Discount fashion
Claim to Fame: China’s first members-only authorized retailer of top luxury brands

Shangpin has really hit the ground running, as it knows how to generate mass-appeal and exclusivity at the same time. The site offers free two-day FedEx delivery throughout China and couples it with a 7-day, no-questions-asked return period. On the flip side, it offers products from 80 brands that allegedly are not available anywhere else in China, including Stuart Weitzman, Aryn K, and Charlie Jade.


Founded: 2009
Featuring: Women’s accessories
Claim to Fame: Flash sales that discount luxury items for a limited amount of time.

Jiapin, too, has played its cards right. One branch of the site offers the flash sales that lure shoppers to the site. The other branch is a traditional retailer offering full-priced items. Jiapin sells all the things women love: Clinique makeup, Versaci handbags, and even French wines.


Founded: 2008
Featuring: High-end imported products
Claim to Fame: It’s the only Chinese e-tailer that made it on Business Insider magazine’s 2012 “Digital 100” list.

Xiu was one of the bellwethers in the Chinese e-tailer marketplace and it only continues to grow stronger. The retailer sells more than 200,000 products for over 400 imported brands, but quality is just as important as quantity. Xiu recently partnered with Salvatore Ferragamo to sell their products, starting October 11.


Founded: Unknown
Featuring: In-season fashion goods
Claim to Fame: Omei calls itself  “the first luxury e-commerce website in China”

This past spring, Omei announced a planned partnership with the U.S. department store Macy’s, enabling Chinese buyers to purchase the department store’s merchandise which was previously inaccessible via Macy’s English-only website. The venture is expecting to launch in spring 2013, and industry insider’s anxiously await the results.

The Corner

Founded: 2000
Featuring: Multiple top-end luxury brands for men and women
Claim to Fame: The Corner’s parent group is the Milan-based retail giant YOOX. Despite the international flavor, they also feature domestic designers.

Last year, The Corner launched the collections of five important new Chinese designers: Uma Wang, Christine Lau, Manchit Au, Shangguan Zhe and Zou You. The Corner offers a 7-day return policy and accepts payment via Alipay.

Glamour Sales

Launched: Unknown
Featuring: Flash sales for housewares, intimates, and accessories
Claim to Fame: Glamour Sales is the only high-end website in Asia that acts as a direct partner or international brands in luxury, fashion and lifestyle.

Boasting a reported 1 million members in China, Glamour Sales is a favorite for its discount offerings and reliable services. Interestingly enough, Glamour Sales also accepts cash upon delivery.




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