Eyeing the lucrative men’s market in Asia, Italian fashion house Roberto Cavalli will boost its men’s accessories in Asia.
Known for its bold animal prints and flowing dresses, the company will launch a new eyewear line, a men’s perfume and add to its footwear offerings in China and Japan this year.
With an expanded presence in Asia, menswear would be a key driver over the next two or three years. Chief Executive Gianluca Brozzetti told Reuters, “We know how important menswear is in these countries.”
Cavalli signed a five-year shoe licence agreement with Italian manufacturer Rodolfo Zengarini who also makes footwear for John Galliano, Calvin Klein Collection and John Richmond.
The company plans to open 15 stores for its top line in 2011, including its first free-standing shops in Beijing and Tokyo, Brozzetti said.
While signs for 2011 are encouraging, Brozzetti warned against rising stock levels and a selective demand.
Founded 41 years ago by Italian designer Roberto Cavalli, the company returned to profit in the first half of the year, compared with a $6 million loss in 2009.
photo credit: roberto cavalli