Not long after Burberry opened the doors to its new Regent Street flagship, the company has launched a new watch for men and women, The Britain. Company representatives are confident the watch will take over the global luxury market in a style similar to its namesake’s conquest of the world.
“The Britain collection is something that we have been working on for a long time and, like everything at Burberry, this watch has craftsmanship at its heart but is wrapped in functionality and innovation,” said Christopher Bailey, the Britain’s designer and Burberry’s chief creative officer.
Bailey said that the watches took a nod from Burberry’s signature piece: “The trenchcoat is the inspiration and starting point for so much of what we do at Burberry — and many aspects of The Britain nod to the trenchcoat in some way, from the D ring, which is reflected in the shape of The Britain, to the trench color palette, which is woven throughout the collection.”
The sleek watches boast features like an alligator or rubberized crocodile wristband; an octagonal, transparent case; antireflective and scratch-resistant sapphire crystal, and Super-LumiNova arms.
The automatic versions will fetch $1,795. A model set with 124 diamonds is priced at $4,995.
The fanfare for the line has been significant, with Mari Testino shooting a black-and-white campaign featuring famous Brits like Rob Pryor and Gabriella Wilde.
An interactive as well as a traditional print campaign, will descend upon the U.S., France, Hong Kong, China, and Korea in November.
photo credit: burberry