On April 13 at 20:30 Beijing time, 13:30 London time and 8:30am New York time, techno-savvy Burberry is hosting another livestream fashion bash — this time from Beijing. Burberry has become the go-to brand for inspiring, cutting-edge fashion technology.
Now the company is unveiling some spectacular fashion first events for the launch of their new Beijing flagship store at Sparkle Roll Plaza, a 12,500 square foot megastore.
The iconic British luxury brand will celebrate all things British: Music, Technology and Fashion. Held at the 2,000 square meter stage at Beijing Television Center, it is expected to be the brand’s most innovated event to date with a live performance by British band Keane plus virtual image technology of live models, animations, and life-like holograms combined with immersive audio to create an awesome visual and sensory experience.
“I love the creativity, vibrancy and history of China with its exciting and dynamic energy and it is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing connecting all of our global communities to celebrate everything Burberry represents today from music, to heritage and innovation,” said Burberry’s chief creative officer Christopher Bailey.
The entire event will be broadcast on Burberry.com and in 50 retail theaters at Burberry stores worldwide.
Burberry has 57 stores in China including the new Sparkle Roll Plaza store in Beijing.
photo credit: burberry